many new products presented at the fair

many new products presented at the fair

Zerbinati, the leading company in Italy in the production of fresh vegetables and ready meals, on the occasion of Cibus 2022 (Parma, May 3-6) launches a series of new products in different product categories: Crea & Gusta, an innovative line of single-portion salads that stand out for the introduction of particular ingredients typical of food at home, and several new references from the Le Monoportioni line of soups.
The Fair will be an opportunity for Zerbinati to present, in addition to the novelties, the new collaboration with Roncadin – a company from Meduno (PN) specialized in frozen pizzas – for which it will market and distribute the new range of fresh products: La Pinsa, a base versatile and light, with long yeast and “hand pinata”, and Il Trancio, a “high” pizza available in both the classic margherita and the margherita with lactose-free mozzarella.
Zerbinati will involve all visitors to the fair at stand G 0443 – hall 03, a space to discover the brand and which will be animated by showcooking and appetizers to make all visitors experience an even more attractive gastronomic experience and enhance the flavors at taste. full of novelties and leading products, united by the constant commitment to enhance the Italian agri-food tradition, attention to quality and raw materials, as well as a strong orientation towards sustainability:
➢ On Tuesday, May 3, 2022, from 6:00 p.m. to 9:30 p.m., we start with a happy hour with Chef “Pizzaricercatore” Renato Bosco, who will offer his gourmet pizzas to the public;
➢ On Wednesday, May 4, 2022, from 6:00 p.m. to 9:30 p.m., the appointment is with a sweet happy hour with a surprise: with Crema Novi, unmissable gourmet Pins will be offered to the public accompanied by very fresh cocktails.

The new Zerbinati products


A new line of single-portion salads, inspired by home delivery trends, which take the form of an original novelty on the shelf. Already washed and ready to eat, they are designed to be used as a base for the creation of the most requested individual dishes on food delivery platforms or as delicious side dishes:

– Create and test – fresh salad for Pokè, in which the varieties of lettuce together with carrot and daikon in a stick version are the ideal base for pokè and bowl;

– Create and test – Fresh salad for Piada or Burger, a mixture of raw vegetables and fresh salad, ideal for filling different types of wraps and sandwiches with flavor and lightness.


For the summer season, Zerbinati expands the Le Monoportzioni line with a new recipe, Soup with Dried Tomatoes and Basil, 100% plant-based, based on fresh vegetables and exclusively Italian extra virgin olive oil: an important opportunity to offer a shelf that is always up-to-date and in line with seasonality, with a reference to it also on the packaging to be noticed by the consumer.

Two other summer references are already part of the line, the Summer Minestrone with beans, peas, zucchini and green beans, fresh seasonal ingredients that make you savor the goodness of tradition even in summer, and the Summer Soup with Cereals , a mixture of fresh vegetables and cereals rich in fiber that also help to give the dish a crunchy touch.


A 100% plant-based, high-fiber recipe that is among the best-selling in the market for fresh prepared soups, and is not present in the single-serving segment in which Zerbinati is the leader with 22 share points (source: Nielsen), it is prepared without leeks, garlic and onion, preservatives, glutamate and exclusively Italian extra virgin olive oil. The Asparagus and Potato Cream is an ideal dish also from a nutritional point of view, since one serving contains only 80 kcal.

About Zerbinati

Established in 1970, Zerbinati is a market leader in the production of fresh, conventional and organic salads and vegetables, and fresh ready meals (soups, veloutés, side dishes, gluten-free vegetable burgers). Today it has more than 180 references in the catalog based on selected fresh raw materials 100% Made in Italy, produced thanks to the commitment of more than 250 employees in the 2 plants of Casale Monferrato and Borgo San Martino (AL).